AI helps developers lift home sales by 20%

Artificial intelligence (AI) is now growing rapidly and started helping several business. In India, the firm increase home sales conversion rates by as much as 20 percent as developers lean into technology to streamline customer experiences, optimise pricing and speed up decision-making.

AI helps developers lift home sales

“From our conversations with sector experts, the most immediate impact of AI is visible in sales, marketing and pricing strategies,” said Shekhar Patel, president of the Confederation of Real Estate Developers’ Associations of India (CREDAI). “AI-powered chatbots, virtual site walkthroughs and predictive customer analytics are helping developers personalise offerings and improve conversion rates by up to 20 percent.”

Developers are using AI across the board—from customer-facing platforms to backend operations—to refine every aspect of the value chain.

Tata Realty and Infrastructure has implemented AI tools like Salesforce Marketing Cloud and Einstein AI to enhance homebuyer engagement and reduce friction across digital touchpoints. These tools have allowed the company to personalise interactions and optimise lead qualification in real time.

“Since implementing AI-led tools, we have achieved a 20 percent reduction in CPQL (cost per qualified lead), and booking conversions rate have grown by 10 percent year-on-year,” said Sanjay Dutt, MD and CEO of Tata Realty. “The improvements stem from sharper targeting, real-time campaign optimisation and improved homebuyer interactions.”