Bilibili has reportedly introduced an ambitious video podcast strategy with AI tool “Codename H” and creator support policies. Discover how this shift could reshape digital content creation.
Ever wondered why your favorite YouTubers are suddenly talking into cameras instead of just microphones? The answer lies in the explosive growth of video podcasts – and Bilibili is betting big on this trend with a comprehensive strategy that could change everything for content creators.
The Video Podcast Revolution Taking Over Bilibili
Video podcasts aren’t just audio content with a camera rolling anymore. It become the bridge between traditional podcasting and modern video consumption, offering creators unprecedented opportunities to connect with audiences. Bilibili recognizes this shift and is doubling down with an aggressive expansion strategy.
This milestone can define everything. In Q1 2025 alone, Bilibili users consumed a staggering 25.9 billion minutes of video podcast content – that’s a mind-blowing 270% increase from the previous year. With over 40 million users now engaging with this format, it’s clear that video podcasts have moved from niche experiment to mainstream phenomenon.
While the global Chinese podcast audience sits at around 150 million users, Bilibili has already captured more than a quarter of that market with their video-first approach.
Inside Bilibili’s Three-Pronged Support Strategy
Traffic Amplification for New Creators
Getting noticed on any platform is tough, but Bilibili’s cold start support program specifically targets the biggest hurdle new podcast creators face: visibility. Instead of leaving creators to fight for organic reach, the platform actively promotes fresh video podcast content to relevant audiences.
Think of it as having a personal marketing team working behind the scenes. New creators won’t have to spend months building an audience from scratch – they’ll get that crucial initial boost that can make or break a content creator’s journey.
Physical Recording Spaces in Major Cities
Here’s where Bilibili gets creative with their support. Free recording venues in first-tier cities solve a practical problem many creators struggle with: finding professional-quality spaces without breaking the bank.
Picture this scenario: You’re a podcast creator in Shanghai with great ideas but recording from your cramped apartment. Bilibili’s offering changes everything – suddenly you have access to professional lighting, acoustic treatment, and equipment that would cost thousands to set up independently.
The Game-Changing AI Creation Tool
But the real star of Bilibili’s strategy is their upcoming AI creation tool, internally dubbed “Codename H.” This isn’t just another AI assistant – it’s specifically designed to tackle the most time-consuming aspect of video podcast production: finding and editing visual content.
How “Codename H” Works Its Magic
The AI tool accepts two input formats: written scripts and audio recordings. Creators simply upload their content, and the system automatically generates relevant visuals, graphics, and supporting materials. Currently, it can process 1,000 words of content in just six minutes, with plans to reduce that to three minutes.
Imagine spending hours searching for the perfect image to illustrate your point about market trends, only to have AI deliver exactly what you need in seconds. That’s the promise of Codename H.
The tool supports two main templates:
- Podcast format: Optimized for conversational content with dynamic visual elements
- Knowledge-sharing format: Designed for educational content with informative graphics and charts
Early feedback from beta testers has reportedly exceeded expectations, suggesting the tool genuinely solves real creator pain points rather than just adding unnecessary complexity.
Why This Matters for Content Creators
The Productivity Revolution
Video podcast creation typically involves multiple steps: recording, editing, visual research, graphic design, and post-production. Codename H collapses several of these steps into an automated process, potentially reducing production time by 60-70%.
For creators juggling multiple projects or those just starting out, this efficiency gain could be the difference between sustainable content creation and burnout.
Lowering the Technical Barrier
Not everyone’s a video editing expert, and that’s okay. Bilibili’s approach recognizes that great content creators shouldn’t need to become technical wizards to succeed. By handling the visual heavy lifting, creators can focus on what they do best: creating compelling, valuable content.
The Bigger Picture: Bilibili’s 2025 Vision
This video podcast push fits into Bilibili’s broader 2025 strategy, which includes strengthening AIGC capabilities, improving conversion rates, and expanding advertising automation. The company is also testing “B Mini Programs” in gaming, with plans to expand into short dramas and novels.
What’s particularly smart about this approach? Instead of competing directly with established platforms on their strengths, Bilibili is creating new categories where they can lead from the front.
The integration of AI tools with creator support services suggests a platform that understands modern content creation challenges. Rather than just providing hosting, Bilibili is building an ecosystem that nurtures creator success.
What This Means for the Future
The success of Bilibili’s video podcast strategy could influence how other platforms approach creator support. We might see more platforms offering integrated AI tools, physical resources, and targeted growth support rather than just hosting services.
For creators, this represents a shift toward platforms that actively invest in their success rather than leaving them to figure everything out independently. The combination of AI assistance, physical resources, and traffic support creates a compelling value proposition that could attract creators from competing platforms.
Key Point
Bilibili’s comprehensive video podcast strategy, anchored by the innovative Codename H AI tool, represents more than just another platform update. It’s a fundamental reimagining of how platforms can support creator success through integrated technology, resources, and growth strategies.
Ready to explore how AI-powered content creation could transform your own projects? The video podcast revolution is just beginning, and platforms like Bilibili are showing us what’s possible when technology truly serves creativity.
